Google Wants Another Search Engine

Google is surely one of the most important companies on the Internet market. Probably, most of us identify Google as a search engine. And it is. But, what if Google would release another search engine to compete the first one? What would be the point of creating 2 products rather than a single and more powerful one?

As SearchEngineWatch, "Google's gained a new unbranded site called SearchMash where it plans to test user interface ideas without Google's brand somehow skewing the tests."

If you visit the site, you'll be able to read that "SearchMash lets you search the internet in new ways. It is constantly evolving as we come up with ideas and figure out what works and what doesn't. Check back here from time to time to see what has changed, and also to tell us which ones are useful to you. Please bear with us when the site is unavailable as we are limiting its use."

"SearchMash is an experimental search site operated by Google. The goal of SearchMash is to test innovative user interfaces in order to continually improve the overall search experience for our users. The site does not include Google branding to help us gather more objective data about user response to new interfaces," Google said.

So, why another search engine? "Google Labs continues to be a great site for Google to launch new products that may not be ready for prime time yet, frequently and quickly.

In this case, one of the important factors we wanted to address was the influence that may come from Google branding. Creating a separate site will help us gather more objective data about user response to new interfaces," a company representative sustained.