14 DAY TRIAL // Following the most recent updates and statements published by Google, it's obvious that the company wants to conquer the Internet market with its products.
Today, the search giant announced a new acquisition that is meant to sustain this statement: Google acquired Endoxon, a developer of internet mapping applications, mobile services, data processing, cartography, direct marketing and the Trinity program suite.
"Endoxon's assets and its European network bolster engineering and technical resources for Google. This acquisition of Endoxon will enable us to leverage their analysis capabilities and will help us build out and improve the functionality of Google Earth and Google Maps across Europe," Google said about the new acquisition.
Even if Endoxon will stop providing its products and services, the company will continue to offer support for their current customers and will fulfill all obligations and commitments under its existing contracts.
John Hanke, Director, Google Earth & Maps, posted a message on the official blog to confirm the acquisition and to provide more details about the new transaction.
"As part of our ongoing effort to connect people to information about the world -- or perhaps le monde, die welt, el mundo -- around them, I'm pleased to tell you about the addition of a new team to Google. Today we acquired Endoxon, an Internet mapping solutions company based in Lucerne, Switzerland.
The Endoxon team has demonstrated passion and innovation in online mapping and has developed compelling technology that will enhance our Google geo products worldwide. We're also excited about having a dedicated team in Europe that can bring a distinctively European focus to our Maps products in those markets," he said.
Probably, the most important consequence of this partnership will be an important improvement concerning the way Google Earth works.