Google Wants More Advertising, Targets The RSS Feeds

The huge amounts of money gained by Google are largely based on online advertising, more precisely on the AdSense service. However, the supremacy in the field of online advertising doesn't seem to be enough for the giant of searches and Google has just filed a patent application in the United States, regarding the insertion of commercials in RSS feeds.

Practically, Google says that it has invented a technology which allows commercials to be automatically included in RSS feeds, and thus wants to reserve all the rights regarding this innovation.

The RSS feeds are quite a recent invention, but they are becoming increasingly interesting for several companies, since more and more users are employing this method in order to be able to keep themselves informed more easily and to have simultaneous access to several sources.

If Google will patent this technology, it will have access to a new advertising distribution channel, whose possibilities have not yet been fully explored.

Google has begun testing this technology for including commercials in the RSS feeds since May.

There are two peculiar things regarding this application. It has been filed in 2003 (but its existence has been disclosed only recently) and it was registered on the name of Nelson Minar, one of the company's employees.

What's really interesting is that Microsoft has also announced last month that the next Windows version will have an embedded RSS support system. If Google's patent application will be approved, then Windows Vista could become one of the main sources of income for the giant of searches.