Since Google expanded its offering to China residents, it tried anything that was possible to become a top player in the local market but Baidu received all the praises. Today, the Mountain View-based company did another smart move although I really don't know how many
consumers it is able to bring. Google recently launched the G.cn domain which is actually a redirect to the main Google.cn website but it is regarded as an easier to type and to remember name, as China Tech news reported today. I think it would be great to have similar domain names in other countries, not only in China, because some of the users might type a different name while attempting to go to Google.com, Google.ro or any other regional version of the search engine.
That's why you have so many ways to "Google" the Internet. No matter if you're typing your query in Firefox, Google Desktop or Internet Explorer, you can easily search the web for information without visiting the official website of the search engine.
But how many consumers will adopt the new G.com domain, choosing Google in the detriment of their favorite search engine? Not many since the Chinese users seem to be addicted to Baidu which in fact is described as the local Google. Baidu has numerous technologies similar to Google's so the Chinese consumers are not willing to abandon the service to move to other search engines just because it's Google.
A few weeks ago, it was reported that the Chinese ISPs helped Baidu to boost its traffic by redirecting some of the Google search pages to Baidu's search engine in a move clearly meant to steal the Mountain View company's clients for the local giant. The speculations were denied by the country's authorities so all we have is a small piece of statistics: Baidu has 74.5 percent of the Chinese search users while Google attracts only 17.3 percent of them, as China Tech News reported. Pretty impressive, isn't it?