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December 11th, 2006, 09:41 GMT · By Bogdan Popa

Google Toolbar Doesn't Help In SEO

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A lot of users are talking about SEO. In fact, what does SEO represent? It stands for Search Engine Optimization and it can
be done by using some SEO techniques that will help a specific website gain a better position in Google's PageRank.

Google Toolbar is a product developed by Google that is meant to offer a user some important features that will allow him to browse the web easier. One of the main functions is the PageRank feature that displays the current position for a specific website that is currently loaded. Many users thought that the toolbar helps Google crawl and index webpages that are visited by its users.

Philipp Lenssen decided to do an experiment to see if the fact is true or false. He created a hidden website, without links or password, and named it as blogoscoped55521384239, a term that has never been indexed by Google before. Then, he visited the page with Google Toolbar installed in his browser to see if the toolbar will send the link to Google.

After almost 5 months - enough time for Google to index the website - the results for blogoscoped55521384239 brings only one search result that is represented by a page where Philipp discussed with Matt Cutts, a Google employee, about the test.

"In other words, nope, the Google Toolbar won't index pages (as far as this experiment was able to find proof for that, and I can't think of any setup that would yield final proof - though Matt could walk up to the Toolbar team and ask, of course). This is not to say that toolbars by other vendors act the same way... if anyone wants to continue the experiment on say, the Yahoo toolbar, I'm curious about the results," Philipp said.

If you want to read more information about the experiment and how Philipp Lenssen tested the Google Toolbar, you should follow this link.

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