Google Tests Video Ads

After the YouTube acquisition, Google's plans over the future video-based products were more and more developed, becoming one of the main facts for the future of the company.

Google already owns an advertising platform, Google AdSense being an important way of earning money using your website traffic. But it seems Google wants to take advertising beyond the Internet limits, the company trying to place TV and radio ads by acquiring or making partnership with important service providers.

This time, the company already introduced 15 seconds ads into videos produced by Beet.tv, a developer of video interviews. It seems like the commercials were sold at about $15 per 1000 clicks, the profit going to the both companies. Because the site has approximately 1000 visitors per day, the revenues are high enough to allow Google to see the impact of video ads.

"A Google representative said the spots, which appear after the video content, are a continuation of an earlier test of in-stream video spots that appeared after clips created by EepyBird.com, the originator of the Diet Coke-Mentos viral sensation," according to AdWeek.

"Google offers an extremely effective platform for content providers and advertisers alike. We respect the rights of content owners and want to work with them to more broadly distribute their content and help them monetize better than ever before," the company said in a statement.

This is not the first Google attempt to work with other companies for a more developed advertising platform. In the past, the search giant also made an agreement with MTV to publish ad-supported clips via Google's AdSense publisher network.

Google knows that it's hard to create a video advertising platform and include it on the websites because many users will avoid visiting these pages, the interruptions produced by these videos being very annoying.