For testing the Google Audio Ads

Mar 14, 2007 07:06 GMT  ·  By

Google started in December a beta session for the Audio Ads, allowing the company to distribute audio adverts of numerous AdWords publishers. Although the testing stages were really successful, the search giant sustained today that Google is looking for more beta testers for the audio ads. "The beta has been going well and, in fact, the Audio Ads Team is looking for more testers. In terms of feedback, the Audio Ads team has heard that beta testers like the simple and clean user interface and the targeting and reporting options. Beta testers also find the audio ad creation process easy and fast since it only takes them a few days to create their ads and launch their first campaigns (as compared to potentially weeks for traditional radio ads)," Vivian, Inside AdWords crew, sustained in a blog post published on the AdWords blog.

The procedure to promote the audio ads is quite simple: Google collects adverts from multiple AdWords publishers and redirects them to several radio stations that are part of older partnerships. This way, the advertisers can reach their target customers and attract a certain category of the offline users to their online services.

In the past, Google had several attempts of expanding their advertising solutions in the offline area. Although the audio tests were very popular, numerous users hearing them at multiple US radio stations, there were more beta tests: newspapers ads or TV ads. Some time ago, Google selected multiple AdWords publishers and sent their adverts to several US newspapers, representing the first Google attempt to become a powerful offline advertising platform.

Recently, the company announced a new upcoming advertising testing session, the search giant planning to place commercials directly on the streets and in numerous stores using electronic billboards. If you want to become a tester for the audio advertising program, you should follow this link and see what it's all about.