Google Takes It Personal With Searches

Google lives up to its name and continues the trend of launching something new every single week. Now, the search engine is preparing to implement an improved version of its personalized search service, which will generate search results based on the user's previous searches.

Personalized Search is a free service, for now in its early test stages, and in order to access it the users who don't have a Google account will be asked to create one, which is free and only requires an e-mail address and a password.

Personalized Search will include a feature which tracks the users' search history, thus allowing them to review their search activities, and also adds usage information to Google search results.

At this moment, all search engines have reached somewhat of a plateau in terms of the search results' relevancy. As Allen Weiner, an analyst for Gartner points out, "There's only so much you can do in terms of indexing and spidering and page ranking. It was inevitable someone would go down this path."

The only way in which the search engines could offer an improved level of relevancy for their search results is by tracking the users' search histories and factor them into the overall search results calculation, added Weiner.

This could be a really controversial service, because it requires a certain level of control exerted over the users' activity. Despite this, being protected by a password, it could prove itself to be a very useful and secure mean of obtaining more refined search results.

If you want to test the new service for yourselves, please visit https://www.google.com/psearch/login?prev=/psearch