Tags can be a great tool for website owners, marketers in particular, as they enable them to keep track of advertising campaigns, traffic sources, site usage and so on.
But managing them can be a pain as they need to be added manually to the HTML code of the page and then removed and changed as needed.
Google's new Tag Manager is designed to simplify all of this by making it possible to add, remove or modify tags from a central dashboard without manually editing any code or getting the IT department/webmaster involved.
"Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. You can add and update your own tags, with just a few clicks, whenever you want, without bugging the IT folks or rewriting site code," Google explained
The tool is available globally, but the interface is only in English for now. Google Tag Manager is designed to work with Google tags but also any other tag formats. Google is also making it possible for tag vendors to get involved and provide templates for their type of tags.