Sony is unveiling two new devices that it plans to sell in several places

Jun 25, 2012 09:22 GMT  ·  By

Google TV is finally going international landing in the UK. Sony is introducing a couple of Google TV-powered devices to the UK market, an "Internet player," a pure Google TV device, and a Blu-ray player. Google plans to have devices sold in more countries soon.

"Two years ago, we launched Google TV in the U.S. to bring the best of Google and the Web to your TV, and we’ve been improving it ever since," Google wrote.

"YouTube’s been tailored for the big screen; Google Play now offers thousands of mobile apps and hundreds optimized for TV; the Web is now at your fingertips with Chrome; and you can search whatever you want—all on top of enjoying the great entertainment available on TV," it listed the main benefits of Google TV.

The two new devices will be available for pre-order in the UK and the US. Sony will start selling them in other countries, Australia, Brazil, Canada, France, Germany, Mexico and the Netherlands this year.

The two new Google TV devices will sell for £200 ($300, €248) and £280 ($436, €347), respectively in the UK. Apple TV sells for half that in the UK, £99 ($154, €123).

You can expect the devices to sell for less in Europe, UK prices on hardware are generally significantly higher than in the rest of Europe, not to mention the US. €200, $250 and €280, $352 is what Sony is going for in continental Europe, most likely.

In any case, the devices are not exactly cheap. Considering that people haven't been warming up to Google TV, it's hard to see the new devices selling in any great numbers.

Still, Google and Sony may have better luck in the UK since they're starting from a clean plate. Google TV was mired with problems when it first landed in the US and those problems may have put off buyers even if they are now fixed.