14 DAY TRIAL // Google is very powerful and if someone really needs to challenge it, it might turn to some unfair techniques to damage the search giant's image. And this is exactly what happened recently when Autonomy, one of Google's competitors in the enterprise search market, rolled out a paper describing Google's products. Matthew Glotzbach, Product Management Director, Google Enterprise, said that this paper is almost entirely inaccurate. First of all, it makes some statements about the Google services, accusing the Mountain View company for several matters even if they don't have the right to do so. However, they talk about the Google products in a way that might affect the search giant's business and hinder their own evolution to obtain bigger profit.
For example, they say that "Google relies on rich linking technology that was built for the Web to determine relevancy," as the search giant's representative reports. "This is false, and it's misleading. Google's enterprise search algorithms rely on hundreds of factors, only one of which is PageRank, to determine the most relevant content within an enterprise. We leverage the work of the largest engineering team focused on search and information retrieval in the world to solve this complex search problem," he replied.
Moreover, they attacked one of the matters that were continuously improved by the search giant: the security of the web-based solutions. "Google provides open access to most documents -- a potential hazard for businesses needing to keep proprietary information under wraps," Autonomy wrote. Matthew Glotzbach gave a quick and clear answer: the enterprise search was fast, accurate and above all, secure, since it was first released, he said.
"Our document-level security and access control capabilities ensure that users only see the content they are allowed to see, without requiring customers to deploy a new security system or undergo complex integrations. Google's appliances are used in the most secure environments including Fortune 500 and Global 1000 companies as well as numerous government agencies."