Google Sucks

Oh you know it… The micro-economy that Google has grown to be is grabbing more and more percentage from the old media advertising revenue and by "old media" I don't mean the "Extra, extra, read all about it!" type of advertising that was being delivered at the beginning of last century and up to the '70's. No, it's about TV and such modern media… Pretty impressive for the Mountain View based mammoth, huh? Wait till you read the actual numbers.

Although the rate at which Google and the rest of the online industry was stealing share from the more traditional media was increasing slowly but surely, this quarter it sort of let the other quarters' rise bite the dust. "In Q2, according to our updated analysis of 18 media companies, the leading online companies (Google, Yahoo, AOL, and Microsoft) increased their share of total advertising revenue year-over-year by 4 percentage points, from 22% to 26%. In Q3, this rate of gain accelerated to 5 points: from 23% to 28%. From Q2 to Q3 2007 alone, the online big four increased their share 2 points, from 26% to 28%...", says Henry Blodget of the Silicon Valley Insider.

Google's own increase now is of 46% year over year. In the earlier percentages, that would mean that it jumped from 10% to 14% and translated in honest-to-God In God We Trust bills - we're talking about some 700 million $. The other big 3 out there, Yahoo, AOL and Microsoft only added up to 300 million $ and the rest of the traditional media - TV, print, radio, outdoor - grew revenue by 93 million $.

I told you that you would be impressed. Time to gnaw on your own throat for not buying that Google stock back when you had the chance, I know.