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Google Steals CNN, Yahoo Is Envious

The two companies sign new agreement

By Bogdan Popa, Security and Search Engines Editor

30th of August 2007, 13:37 GMT

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Google is now the exclusive provider of adverts on CNN.com, the famous website owned by CNN that will receive targeting advertising from the search giant's AdSense. What's most interesting is that Google replaced its well known rival Yahoo which was the only provider of adverts and search engine for CNN.com.

Google's AdSense is probably the best source of money for numerous

websites because every time a visitor clicks on an advert provided by Google, a certain amount of money is automatically transferred into his account. CNN has an impressive amount of traffic so a powerful technology that would be able to assure the search functions and the advertising matters was urgently needed. Obviously, AdSense will represent the main source of revenues for the website just like for numerous other webpages which are currently working with the earnings coming from Google's technology.

"CNN.com is an important and respected news source, and we're pleased to enhance the reader experience through the targeted placement of relevant ads," said Marc Leibowitz, Google's director of strategic partnerships. "By connecting CNN.com to our valuable base of advertisers, our AdSense program provides an effective and efficient way to monetize quality online content, ultimately benefiting readers, advertisers, and CNN.com."

CNN managed to become famous because it offers the latest news bundled with valuable information from all domains. As the parent company describes itself, CNN.com is the first solution when it comes to online formation, most of the visitors being attracted by the news, the videos and other types of content published on the page.

"At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users," said David Payne, senior vice president and general manager of CNN.com. "Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership."

TAGS:

google | cnn | adsense

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