Jun 28, 2011 12:11 GMT  ·  By

Google's +1 button roll out is moving according to plan, presumably, and Google is now launching it for some of its international outfits, Google UK, France and so on. The company has also partnered with more publishers and websites to carry the +1 button in the countries it's now becoming available in.

"Today, +1’s will start appearing on Google search pages globally. We'll be starting off with sites like google.co.uk, google.de, google.jp and google.fr, then expanding quickly to most other Google search sites soon after," Kari Wilson, Product Marketing Manager at Google, announced.

"We’ve partnered with a few more sites where you’ll see +1 buttons over the coming days," she added.

The +1 button is a way for searchers to indicate that a result was useful to them or that they like or recommend a web page. Google then uses the +1 data to show to your friends the sites you found to be interesting or relevant, helping them make a more informed decision as well.

That's the theory at least, in practice the button is still in the early stages and, while people are clicking on it, since it's a 'like' button and it has become second nature and since it's from Google, they are not getting much out of the whole thing, at least not for now.

Users with a healthy social graph on Google, meaning a Google Profile with links to their other places online, blogs, Twitter, Facebook and so on, will have a better change of making use of the new button.

But Google still has to drive up the value proposition for users if it wants its +1 button to become more popular and continue to raise interest. Perhaps once its social ambitions become more clear and result in more products, this will change.