In November of last year, Sony announced that it has lowered the prices of their Internet connected Google TV models by as much as $200, and recently the company took this measure yet again, the entry-level 24-inch model now retailing for $295.
When it was first launched in October of last year, this particular HDTV model hit retailer's shelves with an MSRP of $599.
Together with the 24-inch,
Sony has also lowered the prices of the three remaining Google TVs in this series, the 32-inch model now selling for $498, while the larger 40-inch and 46-inch HDTVs are listed at $723 and $961, respectively.
This makes the largest model in the range about $400 less expensive than last year.
According to
information received from Sony by the Streaming Media Blog, the company doesn't plan to introduce new Google TV models and the lower prices are aiming to increase its market share.
The good news though is that all of Sony's current
HDTVs from this series will receive the update to Google TV 2.0 that is expected to arrive later this summer.
This platform is based on the same Honeycomb 3.1 operating system used to power some recent Android tablets, but it was modified in order to become better suited for large screen HDTVs.
One of the most important features brought by this update is the support for the Google Market
application store, but owners will also receive a “simplified user experience.”
At the end of July, Logitech also announced that it has dropped the price of its Revue Google TV set-top box from $249 to $99.
Ever since its introduction, the Google TV platform has struggled to gain market acceptance due to the high acquisition prices and the less than warm greeting received from cable and content providers, such as NBC, ABC, and Hulu, who blocked Google TV from accessing their content.
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