Google Sells Ads in the Offline Media

It seems that the title of largest online advertising agency is not enough for Google, which might attempt to achieve the same results in the "offline" media.

After purchasing advertising spaces in several IT magazines, Google has placed on the acquired pages some of its online clients' ads. For example, in the September issue of PC Magazine USA, there is a page which has Ads By Google written on it, where there are ads from five companies advertising through this search engine.

The media is curious about Google's real intentions, and Google's officials didn't comment too much on this announcement. The company's spokesman said only that it's a just a test and that Google is studying new methods to ensure the best advertising channels to advertisers and publishers.

Google's action is not something new on the advertising market, this method is actually called ad brokering, but this practice is not encouraged by publishers because they fail to efficiently control the advertising prices.

But the companies involved by Google in this experiment are thrilled. Is Google planning to step outside the virtual borders?


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