Google Satisfies Consumers Better Than Yahoo

Michigan University's American Customer Satisfaction Index (ACSI) has done its duty, statistically speaking, and on August 16, it published the results of a report related to business sites and their impact on consumers.

Using the information provided by approximately 200 companies representing 41 industries, the organization has placed Google and Yahoo on the first two positions. And this decision makes sense considering that most of the online information consumers haven't even heard about other sources. Another conclusion of the report is that the e-business consumers' satisfaction has increased by 4.7 % compared to 2004, reaching now 75.9 points out of 100 on the ACSI scale.

Although Google (82) is a search engine and Yahoo (80) is a portal, they are both addressing the same category of consumers and more than certain, they are enjoying this competition, especially since the number of supporters is constantly increasing.

Apparently, there is a special supporter who has already chosen his side. And he's special, because his opinion really matters; we are talking of course about Larry Freed, an expert in consumer satisfaction for the online information domain, and president of ForeSee Results, a company dealing with surveys and consultancy for consumer satisfaction, which also sponsors the e-business part of the index. In his opinion, customers go where they get the most satisfaction from services, and Google lives up to their expectations.

Anyway, regardless of his personal opinion, Google is 2 points ahead of Yahoo, the 'do no evil' company is having an income of 3.2 billions dollars, and it's difficult for anyone to top that.