14 DAY TRIAL // Seemingly endless, the reign of dominance from Google has found yet another pillar of stone to built its temple's roof on. comScore has released the final numbers for the December 2007 U.S. cores search rankings. Needless to say that the Mountain View based company had more than all the others' figures put together.
It reached a high of 58.4 percent of the total searches, a slight drop from the previous month's quota, that had it at 58.6 percent. Nevertheless, that small percentage (0.2) accounts for about 1.12 million searches, and that's saying something about the real number. When you say 5.6 billion searches it's like saying a number you can't relate to because of its sheer size. It's like the social opinion on genocide, if a serial killer has 30 victims he must be hit with a brick against his head and thus executed. When Russia lost 25 million soldiers in WW2, it was just a number.
The second on the top were, as expected, Yahoo's sites, with 22.9 percent of the total number, measuring a 0.5 % increase, while Microsoft's sites, ranked third, had no variation from November 2007. The overall number of searches ran through the core search engines decreased compared to the previous month with a huge 3.9 percent, thus the decrease in Google's share.
However, the decline in numbers shouldn't worry the search engines as this is most likely a result of the holidays happening and the traveling involved with the period. As all the companies above are delivering targeted ads along with the searches, a financial decrease should have easily been spotted. This is never the case because, with the happy times of the holidays, a major increase in the online shopping area of the business arrives and that's always good news.