14 DAY TRIAL // Google Personalized Search is an alternative for the Google Search engine that allows you to find more relevant results for your keywords. It is quite an interesting product because it helps you find information with ease, eliminating the risk of visiting useless or malicious webpages. The service offers you a "Search History" function that enables you to search into your old queries and find favorite information quick and easy. Many users are saying that Google Personalized Search can influence your search results but sometimes you might get even less relevant results from this solution.
Philipp Lenssen from Google Blogoscoped posted a message on their official blog to present an easy way for disabling Google Personalized Search saying that he finds the service very annoying because sometimes it restricts useful search results. If you find the "personalized search" feature of Google as annoying as I do, you can turn it off permanently at this page (note that this gets rid of your search history as well). "If you ever want to turn it back on, there's a page for that as well. Still, I want to get the same results as others, and I also don't want Google to be stuck in my past," he said.
After the article was posted, many users started to talk about the efficiency of the service, sustaining that sometimes Google Personalized Search can eliminate all the useful information from a search query and return only links that are useless for your keyword. Other readers said that the solution provided by the search giant is not too well-developed because if 2 users with the service enabled decide to search for the same keyword, Google Personalized Search returns different results. Adam Lasnik, a Google employee, posted a message to reply to all these users, explaining the way Personalized Search is managing the search queries.
"Even if you turn off the personalized search feature in your account, you should not expect to receive the exact results a friend does for the same query. Here's why: algorithmic shifts, especially minor ones, occur frequently and can affect what sites are listed for a given query (and their order); regional adjustments are common; someone in France is *not* going to see the same results in their searches as someone searching on the same query from Argentina," he said.