Google is a company that considers users' contribution is the most important element in the development of their products. So, they've decided to create multiple ways to communicate with Google fans, resulting products like Google Groups, Google Blogs and feedback support.

Today, Donald Mountain, User Experience Researcher at Google, said that Google Base is developing based on users' contribution.
"We try to understand how people use Google Base in different ways. We read the conversations in the discussion forum, and we pay close attention to what the blogosphere has to say," he said.

"We also run usability studies, where we invite people in to our labs to try out new or existing features. We are interested in hearing what they have to say, but we're even more interested in observing what they actually do. We watch the steps they take to complete a task, and with special eye trackers, we can even see what part of the screen they look at.

We try to figure out why people are having difficulty, and then we come up with changes that make things easier. Of course, we also test those changes, to make sure our initial hunches were right," he added.