Ask.com is definitely one of the Google rivals but until now, it didn't manage to challenge the Mountain View company as we expected. However, Ask.com's officials want more from their
video service and are now trying to lure customers to the newly released Ask3D using a commercial published on YouTube. According to TechCrunch, the commercial was also broadcast on TV on Tuesday night. At this time, the YouTube clip recorded only 228 views but the Ask.com representatives are especially focused on the classic television audience.
As you can see in the YouTube video posted at the bottom of the article, the man appearing in the clip searches Ask.com for "Chicks with swords", a phrase that returns him "what he was looking for". The guy is continuously singing "I got what I was looking for" while some singing women are accompanying him in the background: "He got what he was looking for," they say.
However, the web-based service is not as relevant as it is presented in the commercial. I tried to search Ask.com for "chicks with swords" but the results were quite disappointing. Maybe I was expecting to see something else but only one thing is sure: I didn't get what I was looking for.
Until Ask.com manages to improve its search technology to allow all the searchers to get what they are looking for, Google should remain calm and quiet because its leader position is more than safe. This commercial battle was started a long time ago when the Google employees had the brilliant idea to create funny Gmail adverts and publish them on the online video sharing service YouTube. Moreover, they received a lot of praises because they attracted the audience with low-budget commercials. However, Ask.com wants even more than that and tries to lure the classic audience from the offline market using the television and sending them to its search engine.