14 DAY TRIAL // The Mountain View company is the kind of firm that wants to earn as much as it can and after it is already the leader of the online market, it prepares to attack the offline and the mobile "worlds". I think nobody disagrees on the fact that Google is the best search engine on the Internet and the king of the virtual world. But the search giant wants more and tries to expand its offering into the offline mode by releasing new flavors of its products. At this time, there are several software solutions meant to work without an Internet connection: Google Desktop, Picasa and some utilities included in Google Pack.
However, the main efforts are made around AdWords, the advertising platform that brings the online advertising to another level. Some time ago, Google signed deals with several US newspapers to help it expand AdWords into the offline mode and allow advertisers to place ads into their pages. Soon after that, it partnered with multiple radio stations to create audio ads and play them to the country's listeners. The latest plans revealed that Google wants to take the advertising process straight in the street by placing ads on the billboards.
But Google also wants the mobile market. After several special flavors of its products such as Gmail, Google Maps and Google Calendar, the Mountain View giant decided it was time to launch its secret weapon. Yesterday, it was rumored that Google prepares a special search technology for ringtones and other mobile content that would revolutionize the mobile Internet world.
However, this is more difficult than it sounds because the market is already led by somebody else. Somebody that is not one of the Google friends. Somebody that really wants to see Google going down. Somebody called Yahoo! If you didn't know, the Sunnyvale company is the one of oneSearch, the mobile platform that uses the search powers of the giant portal and offers them to all handheld devices.
So, there is a bright future for the Mountain View company, but we're forced to wait a while to see what happens and if Google really deserves the leading position.