14 DAY TRIAL // Google has never been too forthcoming about what happens inside its search engine, how its algorithm work and what are the things that are taken into account when coming up with the results ranking.
There's good reason for that, give website owners too many clues and they'll try to abuse them to get their sites to sit better on Google Search.
But that hasn't stopped a lot of people from asking Google to be a bit more transparent.
Google has been keeping people posted on the big changes and even the smaller ones, but it's never been too specific about the technicalities.
Another good source for information, again fairly general one, are Matt Cutt's videos for webmasters.
It's fitting then that Cutts is the one giving everyone a peak at some of the changes that Google has made only in the last couple of weeks.
"This summer we published a video that gives a glimpse into our overall process, and today we want to give you a flavor of specific algorithm changes by publishing a highlight list of many of the improvements we’ve made over the past couple weeks," Cutts said.
"We’ve published hundreds of blog posts about search over the years on this blog, our Official Google Blog, and even on my personal blog. But we’re always looking for ways to give you even deeper insight into the over 500 changes we make to search in a given year," he added.
Some of the things Google lists have been announced previously, like the fact that it's now offering translated results, from English, for searches in languages which don't have a huge amount of content online.
Another change that Google is highlighting is that the search result snippets are now more likely to contain actual page content rather than stuff from the header or menu.
Yet another update focuses on determining the official pages from where a piece of content originates. Google believes it now does a better job at finding the official websites and ranks them better.
You can check out the full list of changes in the blog post. Don't expect to find any extraordinary knowledge though, as Cutts himself notes, the changes made public are the ones that are less likely to be gamed.