14 DAY TRIAL // Google has always struggled to provide users with the most relevant search results, not that other search engines haven't, but at one point having the same set of results for everyone doesn't cut it, what is relevant to someone may be completely off the chart for someone else. This is why Google uses personalized search results, based on previous searches and the sites visited. The feature has been available on Google Search for quite a while and now Google Maps gets the same treatment.
"[P]ersonalized suggestions can make searching easier and faster by showing you suggestions based on past searches. Just start typing into the search box as you normally would, and relevant suggestions may appear below, letting you quickly complete your search," Masanori Goto, Takahito Hirano and Ryo Takahashi, from the Google Maps team wrote.
Google showcases the feature with a search for 'coffee'. If you've searched for cafes in the past on Google Maps and looked at some of the places, they'll show up as suggestions as soon as you start typing the word in the search box. This has two benefits, for one it skips one step and gives you the results without having to visit the search results page. The second benefit is that you've already chosen those locations so they're bound to be more relevant to you than what the regular search might provide.
You have to be logged into a Google Account for the feature to work and Web History has to be enabled, just like for the personalization features in the main search engine. Again, just like on Google.com, you can also remove any of the past results if they aren't relevant or you just don't want them to show up. "If you see a personalized suggestion that you don't like, you can get rid of that suggestion and any others by clicking the "Edit" link at the bottom of the suggestions box, which takes you directly to the Web History removals page. You can also sign out of your Google account to stop seeing personalized suggestions," Google says.