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Google Makes New Friends in Australia

New partnerships in this country

By Bogdan Popa, Security and Search Engines Editor

27th of August 2007, 06:50 GMT

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The Mountain View company signed new deals with several Australian companies that will use the search giant's products through their websites. Julian Persaud, Head of Business Development, said that all the new partners who joined the Google alliance will implement the best search technology on the web on their websites as well as the most popular advertising solution, AdSense. As

you probably know, AdSense is an advertising system that allows you to place adverts on your website and, every time a visitor clicks on them, a certain amount of money is automatically transferred into your account. All the names which are now Google's friends are all under the News Digital Media Brand, a company that owns several Australian websites.

"Under the agreement, News Digital Media properties (including NEWS.com.au, dailytelegraph.com.au, theaustralian.com.au, heraldsun.com.au, couriermail.com.au, perthnow.com.au, adelaidenow.com.au, themercury.com.au and regional and community newspaper websites) and FOXSPORTS.com.au will have web and site search powered by Google," the Mountain View company's representative said.

Obviously, AdSense will have an important role in the web-based revenues because the advertising platform is able to bring considerable amounts of money to the parent company. Since it will be placed on numerous websites owned by News Digital Media, AdSense will probably represent the main source of money for the webside of the owner.

"This means that our AdWords advertisers can now have their ads appear on News Digital Media's range of websites, contextually matched to relevant articles. Having so many of News' assets from across the country join our Content Network in Australia is another great step for our advertisers."

This is not the first time when Google signs deals to provide search capabilities and advertising platforms to new companies. However, it is another step into the Australian market, an industry which has been continuously updated with new solutions and technologies provided by the Mountain View company.

TAGS:

google | adsense | australia | partnership | deal

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