14 DAY TRIAL // Last year, Google lost the top spot among the world’s brands, leaving room for Apple. This time around, the chart hasn’t changed that much when it comes to the top spots.
The company’s brand is now valued at $107,439 million (€84,391 million) 15 percent over last year’s results. The difference between Google’s second place and Apple’s top spot has deepened, however. While last year Apple’s brand was worth about $5,000 million (€3,927 million) more than Google’s, nowadays the difference is double with the value of “Apple” rising to $118,863 million (€93,365 million).
“Apple and Google’s meteoric rise to more than USD $100 billion (€78,54 billion) is truly a testament to the power of brand building. These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital,” said Jez Frampton, Interbrand’s Global Chief Executive Officer.
Coca Cola follows on the third spot, with its brand value climbing three percent to $81,563 million (€64,066 million). IBM comes next with a drop of eight percent to $72,244 million (€56,746 million). Microsoft’s brand value rose three percent to $61,154 million (€48,035 million).
There are many tech brands on the chart. Samsung, for instance, sits at number seven with a 15 percent year over year increase to $45,462 million (€35,709 million). Intel, next one up, can be found on the twelfth spot, while Cisco takes up number 14.
Amazon is one of the top risers of the chart, with a 25 percent increase since last year, up to $29,478 million (€23,154 million), winning the company four spots. Oracle and HP follow next, while eBay takes up the 28th spot with a brand value of $14,358 million (€11,278million).
Facebook, this year's highlight
Despite its huge user base and notoriety, Facebook’s brand was only “good enough” for the 29th spot, with $14,349 million (€11,271 million). The result, however, is incredibly impressive since it represents an 86 percent growth over last year. Then, the company only occupied the 52nd spot.
“The world’s largest social network, Facebook continues to exceed expectations. Reported on its Q2 earnings call, income from its operations was a staggering USD $1.4 billion (€1.1 billion). One year prior it was $562 million (€441 million). Facebook’s ad business on mobile phones has been particularly strong. For the first time in its history, the company reported that revenue from advertising on mobile phones exceeded half (53 percent) of all its advertising for the quarter. Facebook’s acquisitions of messaging service WhatsApp for USD $19 billion (€14.9 billion) and Oculus VR for $2 billion (€1.57 billion) signal a new strategy unfolding. The company is building a vast product portfolio, brimming with competing services and apps,” Interbrand explains its choice.
Farther down, we find Adobe, with a brand valued at $5,333 million (€4,189 million), 9 percent over 2013’s result.
