14 DAY TRIAL // Microsoft follows Google in the world’s Top 50 most attractive employers put together by Universum. The first global index of employer attractiveness has Google as THE company to work for on both the Global Top 50 Business and the Global Top 50 Engineering. Microsoft is only third on the Global Top 50 Business for attractive employers, after Google and PricewaterhouseCoopers.
When it comes down to Global Top 50 Engineering, the Redmond company is runner up, with Google taking the number one spot. Universum’s global index of employer attractiveness is designed to assess the world’s most powerful employer brands. Google is, by far, the ideal company to work for according to 120,000 students from top academic institutions worldwide. The positions occupied by the Mountain View search giant and the Redmond software company are clear indications of their success related to talent attraction and retention.
“These companies in the Top 50 really work with employer branding strategically. The Big Four, for example, are all in the top 10 business ranking, as they have employer branding as part of their business strategy. Many associate their corporate brands to people. This is normal for the service industry, but it’s a new approach for other companies,” noted Michal Kalinowski, Universum CEO. “These companies are in the Top 50 because they are focused, consistent and differentiate themselves in their communication.”
Students from US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada, and India have helped define the world’s top 50 most attractive employers, Universum explained. In this regard, the list with the best employers to work for emphasizes the globalization of the talent market. Google, Microsoft and IBM are, in this context, attractive employers because students are aiming for an international career with multinational companies capable of offering secure employment.
“These multinational brands are globally well-known, they offer relocation opportunities and business travel, interaction with clients and colleagues in various countries, and due to their size and economic strength, they are also seen as being the safest choice,” added Lovisa Öhnell, head of research and consulting at Universum.