Google Invites Advertisers to Google Ad Placements

The company developed a new feature for Google Ads, but decided to invite to test only a limited number of users. The invitations are sent through e-mail and say:

"Hello, we're excited to let you know that your account is one of a select few for which we've enabled a new feature called ad placements. Ad placements are groups of ad units that you can define and highlight to advertisers. Creating an ad placement is as easy as creating a custom channel, and ad placements will help you generate more revenue by increasing the visibility of your ad spaces to advertisers.

To help you learn more and take advantage of this new feature, we'd like to invite you to an AdSense webinar where members of the AdSense and AdWords Product Management Team will walk you through ad placements as well as provide you with valuable insight into what advertisers want to see from publishers. We'll also leave time for the team to answer any questions you may have on these topics.

Please note that space is limited and registration will taken on a first-come basis. Participation is by invitation only, so we ask that you please keep the registration details to yourself. We'll be recording the webinar, so if you're unable to attend, you can view it after the event."

The e-mail was signed by Google AdSense Team and it didn't mention when Google will make the service available to all users.

In fact, what does Google Ad Placements refer to? It is a feature that allows AdSense publishers to select a placement on their website that will be shown only to advertisers and are meant to generate more revenue and increase advertising.