It first surfaced a few days ago, but Google is already launching it, the note-taking app Keep is here. It's tied into Google Drive, but it is its own app, both online and on Android.
As expected, it's a relatively simple app, you can take simple notes, make lists, but there are a couple of more advanced features as well.
"With Keep you can quickly jot ideas down when you think of them and even include checklists and photos to keep track of what’s important to you," Google explains.
"Your notes are safely stored in Google Drive and synced to all your devices so you can always have them at hand," it adds.
"If it’s more convenient to speak than to type that’s fine—Keep transcribes voice memos for you automatically. There’s super-fast search to find what you’re looking for and when you’re finished with a note you can archive or delete it," Google added.
For now, Keep can store notes, lists and photos. It works on the web, on mobile devices too thanks to a flexible design, but there's also an Android app, for both phones and tablets.
The key to all of this is speed, any note-taking app has to be first and foremost fast. In fact, it has to be faster than grabbing a pen and jotting something down.
That's simple enough on the web, but it's harder and more important on mobile devices. The app works well enough though, there's a widget so you can take a note very fast. In fact, there's even a lockscreen widget, on devices running Android 4.2 and above.
There's also plenty of potential, Google could add more things you can "keep." For now, the app is compared to Evernote, though it's got fewer features, but it could evolve into something rather different, when Google decides to enable users to share their notes.