14 DAY TRIAL // Hollywood, as well as other copyright holders have been more active this year than ever before, sending Google takedown notices for 235,000,000 links.
The numbers are incredibly high Google’s previous reports stand proof of this. For instance, it was only in 2011 that the company was asked to remove less than 10 million links from its search engine. The number grew to more than 50 million in 2012, only to explode in the past twelve months, TorrentFreak reports.
The music industry seems to have been the most active out of all, with the BPI sending 41.7 million removal requests and the RIAA 30.8 million. The top five gets completed by Twentieth Century Fox (19.3 million requests) Froytal Services (19.2 million requests) and Microsoft (10.4 million requests).
Data coming from the Internet giant indicates that Google decided not to take any action for about 9 percent of all takedown requests this year, adding up to 21 million URLs. The number includes notices that were inaccurate or duplicates.
The biggest chunk of discarded requests came from music group BPI, who sent over 520,000 links of the 21 million URLs Google decided not to remove.
Judging by the numbers, it’s also quite easy to put together a list of organizations that were most ineffective when it comes to sending takedown notices to Google. Lynda.com got 57 percent of its requests denied by Google, while NBC Universal and Warner follow up with 28 percent and 25 percent of their requests getting sent to the bin. Fox follows on number four, with 21 percent of their DMCA notices getting denied.
At the opposite spectrum stand the RIAA, Adobe and BREIN, who were more accurate in their demands and got only 2 percent of them denied.
Judging by the rapid increase in DMCA requests, it looks like things are only going to get busier for Google in the years to come.