Google Finally Reached The Newspapers

What looked like a simple Google plan is now becoming reality because the Mountain View company finally expanded AdWords into the offline media by placing adverts into US newspapers. First of all, this new program is extremely useful for a lot of advertisers because - according to a study conducted by Scarborough Research - 3 out of 4 adults are reading a daily or a Sunday newspaper. Traditional media is attractive for many of us, including Google, so all the US advertisers are now able to use AdWords for placing ads into the local newspapers.

It all started with a test rolled out in November when the Mountain View company partnered with approximately 50 newspapers to display the firm's ads. Now, the advertising platform includes no less than 225 newspapers such as E.W. Scripps, Freedom Communications, Hearst Newspapers, GateHouse Media, Gannett, MediaNews Group, The New York Times, The Seattle Times Company, Tribune Publishing, and Washington Post.

"Over the past months, we have worked closely with our newspaper partners to design our Print Ads program to meet their needs and the needs of marketers," said Eric Schmidt, Google's chief executive officer. "Newspapers are an important source of information and a powerful communication tool. With Google Print Ads we will bring more advertisers to newspapers which will ultimately benefit readers, publishers and advertisers."

If you didn't know, Google's expansion is almost done. This incredible expansion plan started with the inclusion of AdWords into US newspapers. Done. It continued with the Audio Ads meant to be distributed to radio stations and played to the country's listeners. Done. The latest Google intention reveals that the search giant wants to take the advertising straight into the street by placing ads on the billboards and on several US stores.

"Google Print Ads has brought in new advertisers who were either too small to consider advertising in a national newspaper or who hadn't tried print advertising because their business was largely online. And Google Print Ads gives us the flexibility and control to set our own pricing, so there is never a conflict," said Todd Haskell, vice president of business development, advertising, The New York Times.