The online advertising world is becoming increasingly complex. All of the new products and services that show up to manage this only add to the complexity, but that can't really be avoided.
The increasing number of options website owners have when it comes to advertising has given rise to ad servers, services that manage advertising inventory coming from several sources.
Ad serves are designed to automate and make it easier to manage advertising for a site for places that use AdSense along with other ad networks and that sell some of their ad space directly as well.
"That’s where an ad server like DoubleClick for Publishers (DFP) Small Business can help. An ad server helps you deliver ads to your pages, allowing you to manage ads from AdSense, multiple ad networks, and directly sold ads," Google
explains.
Online advertising is complicated for big businesses and it can be even more confusing for small companies, the video Google has just released is designed to help with at least one concept.
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