Google Earth to Showcase BA Vacation Destinations

Under the slogan "Discover the world with British Airways and Google Earth", BA has debuted a service that bundles its vacation hot spots with Google Earth's services in order to deliver a comprehensive preview of holiday destinations. In this regard, British Airways has made Google Earth version 4.0 Beta available for download via its Website.

"It allows customers to familiarize themselves with the local area, hotels and amenities through Google Earth. Be it families checking how near their Florida hotel is to Disney World, their Caribbean resort is to the beach or avid skiers comparing the topography of different pistes - there's something for everyone", explained Jayne O'Brien, head of brands and marketing communications at British Airways.

"We hope holidaymakers have fun with this specially created tool. People have always enjoyed finding their own home on Google Earth and now they can see where they'll be laying down their beach towel or enjoying après ski before they fly," stated Google's Obi Felton.

The BA also revealed that it has made 111 World Offer destinations accessible via an additional layer structured on the services of Google Earth. "British Airways has added a "layer" to Google Earth that lets you fly straight to 111 World Offer destinations from the comfort of your own home. Research your holiday or business trip with high-resolution satellite images, learning information from how far your hotel is from the beach and restaurants, to how much your British Airways flight will cost," reads a message posted on the British Airways' Website.