Google Cries as Its Land Is Stolen

The Chinese rival of Google, Baidu, announced its plans to expand the company's offering into Japan, a market that could represent the first step for a global expansion. According to Reuters, Baidu's officials said the Chinese leader will invest no less than $15 million in the Japanese industry because they want to see the local domain rising and increasing its popularity. Moreover, it seems like Baidu would be interested in going even further Japan as its expansion strategy also includes South Korea. Obviously, this represents a new threat for the Mountain View giant Google which is continuously struggling to evolve into the Asian market but until now, its attempts have been somehow inefficient.

"We're not expecting any near-term revenue, but it's a market of huge potential. Search is a big arena. We don't necessarily want to be the first one. If someone hasn't done it before, and you want to try it in China, you have got to be prepared," Baidu's Chief Financial Officer Shawn Wang said for Reuters.

In case you forgot, Google tried to conquer the Chinese market in the past but Baidu's power managed to reject all its attempts. Baidu is often described as the Chinese Google because the company offers almost the same technologies as the Mountain View giant so the competition is quite tough for both firms.

But Google is not the only company that will compete with Baidu because the Sunnyvale giant Yahoo is also a dominant name in Japan, the country targeted by the Chinese firm. However, the Baidu executives know that it will be extremely difficult to conquer the market but they already sustained that this represents a long term investment. Some time ago, Baidu announced its intentions to evolve into Europe but until now, the company didn't make any significant move to support this plan.