Since YouTube was acquired by Google in October 2006 for $1.65, the video platform grew up a lot. But what if I tell you that YouTube has even more traffic than its father Google? Well,
that's a shock! At least, this is what the famous web traffic measurement tool Alexa says. The folks from TechCrunch discovered that Alexa displays quite a weird graph when it comes to a comparison between Google and YouTube. As you can see in the first picture attached to the article, YouTube's traffic is even bigger than the one recorded by Google and it even continues to grow up.
Obviously, this is not true. As Michael Arrington from TechCrunch notes, Comscore, a company that measure traffic and provides valuable information about the number of visitors, reported that Google recorded 100 billion page views every month while YouTube remained at a 16 billion barrier that it's obviously incomparable with the search giant's numbers.
"This is, of course, complete fiction. And it shows just how useless Alexa has become as a method for measuring web traffic and reach," TechCrunch explains. "Even newcomer Compete, which measures traffic in a similar way as Alexa, seems to be getting it right. Alexa needs an overhaul. It's long since become less than useful. For smaller sites it is understandable that Alexa may not have good data. But Google and YouTube are among the largest sites on the Internet. To get it this wrong is embarrassing."
Alexa was founded in 1996 and since then it evolved to the main traffic analysis tool on the Internet, representing the main source of information for numerous websites. However, Alexa has been continuously criticized by many of the consumers because the tool often displayed inaccurate details, this example being just another proof that Alexa urgently needs a revamp.