Google Correlate, a very useful tool which can be used to find, well, correlations between web searches and other data, is now available in 45 countries, Google announced.
The
tool was introduced earlier this year, at the time as part of Google Labs. Since Labs has been dismantled, it has now become a part of the Google Trends rooster.
It's a very powerful tool for determining which search trends are linked to each other, some results can be truly surprising. But the really interesting part comes when comparing search data to other data sets. This can reveal very interesting correlations, which may not be intuitive.
"To help researchers outside the United States, we're pleased to announce support for 49 additional countries in Google Correlate. It's now possible to see correlations like 'snorkeling' in Australia, 'cherry blossoms' in Japan and 'beer garden' in Germany," Matt Mohebbi, Software Engineer at Google,
explained.