14 DAY TRIAL // Google has announced that it is testing a new type of monetization plan for Google+ called +Post ads, allowing select brands to turn the content from the socializing platform into display ads.
The company brags that the new ads are brand-friendly as they allow the companies to take a piece of their public Google+ content.
“We’ve recently started testing a new, brand-friendly format: +Post ads. +Post ads allow a brand to take a piece of their public Google+ content, like a photo, video or even a Hangout, and with a few clicks, turn it into a display ad that can run across the more than 2 million sites in the Google Display Network. This lets brands think of the entire web as their social stream,” said Google’s Eran Arkin on Google+.
Google claims that bringing together the platform’s sharing capabilities and the company’s reach of the ad products has already allowed advertisers to create a better connection with customers.
The new ads basically pop up a Google+ post straight from any website where it’s been placed when a user clicks on it. Google also posted a video giving a Toyota campaign as an example, where one recent post made by the company could be viewed by visitors of various sites. Clicking on the ad brought up the comment section, just like on the Google+ platform, which enables viewers to see real-time reactions to those particular messages.
Along with Toyota, Ritz crackers and Cadbury are also running the +Post ads and have apparently already reported an increase of 50 percent of the industry average for rich media ads.
Another important part, however, is that Google+ could finally start seeing some more action coming from brands, especially since a lot of them haven’t updated their pages for a long time. This new type of ad seems pretty nice and could be that one catalyst that will bring brands back to Google+.
