The latest Chrome ad showcases its impressive speed

May 6, 2010 08:46 GMT  ·  By

Google has just updated its Chrome beta and it says that the latest release is the fastest ever, and by a solid margin. While it’s hard to argue with the numbers, it’s also hard to translate them into practical terms. Google says that running JavaScript is three times faster now than it was when Chrome was first launched. But what does that actually mean? Well, luckily, Google set out to answer that.

When the announcement for the latest beta was made, Google also released an interesting making-of video, which we showed you yesterday. It describes how Google got a bunch of creative, technical and maybe a bit, let’s say, eccentric people together to create a new ad for Google Chrome. The ad had to showcase Chrome’s speed and the team decided to do so by showing just how fast a web page was rendered and loaded using high-speed, HD cameras.

Well, actually, that doesn’t really sound that exciting. But how about showing that alongside other things that look awesome in super-slow motion? Like a Tesla coil setting fire to a miniature pirate ship, or a lightning-fast French fries machine/potato gun. You can check out all that and more in the video below, the actual commercial that Google has just released on YouTube.

In case you missed it, you can also check out the making-of video below. While the video looks like just a bunch of guys and girls goofing off, a lot of work and expertise went into creating it. The whole video was made with a super-high speed camera shooting at up to 2,700 frames per second in full-HD resolution, 1,080p.

If you’re interested in the more technical details, Google provided those too. The Google Chrome in the video is running on an Apple MacBook Pro laptop with Windows connected to an external LCD display. In order to get the shot just right, the display was flipped upside down and the image was then rotated 180 degrees from the system preferences. This is why it looks like Chrome is rendering the pages from the bottom up.

Google Chrome Speed Tests

Making of Google Chrome Speed Tests