14 DAY TRIAL // There's been a lot of hard work put into Google Chrome, and the browser has finally reached a stage where Google is confident it can take over a big share of the market. With beta builds out on all platforms and an extensions gallery now live, it is time for 'stage two' of the plan when engineers step aside to let the marketing people do their job.
It's not a natural state at Google, one of the most engineering-centered tech company out there, but it's one we're seeing more often lately. The last time Google did 'real-world' advertising it promoted Apps its enterprise office and collaboration suite, but now it's pushing Chrome, the browser which is becoming increasingly central to the company's plans.
The Next Web spotted a couple of ads from Google's just launched campaign in the UK and it's clear that the company hasn't skimped out. It bought a full page ad in a popular, and free, UK daily. The ad itself epitomizes Google, a mostly blank page with a big Chrome logo and the words “Chrome by Google – A fast, new browser. Made for everyone.” The ad opens up to reveal a list of some of the browser's strong points. Not exactly revolutionary, but pretty much what you'd expect from Google based on the previous Apps campaign.
The company is also running a billboard ads campaign, again just like it did with Apps, with a similarly spartan look. Google doesn't traditionally do much advertising, online or offline, but as it moves into newer markets it finds itself in the position to push its products by more than just word of mouth, although that approach has done wonders for most of its products including its best known asset, the search engine. Google will probably launch a similar campaign in other countries, though it's keeping quiet for now.
