14 DAY TRIAL // Google is very bullish about its Chrome web browser. It started as a side-project at the company, like many of its best known products, but has now become crucial to Google's strategy, something that's alone evident from the fact that it's advertising it so much.
Earlier this month, Google debuted a new ad which ran as a TV spot as well and now it's launching a brand new one, latching on to Lady Gaga's star power.
The new ad, launched over the weekend is already proving quite popular, it has over half a million views. Chrome other two recent ads have around one million views, one month after launch.
The ad focuses on some of the ways Lady Gaga is, or would be, using the web herself, connecting with her fans and seeing what they're creating on the web.
Of course, this is just an ad, presenting an idealized view at best, but the star is very well known for taking advantage of all that the digital landscape has to offer to spread her music.
She's the biggest Twitter user, having recently passed the 10 million followers mark, and her videos top YouTube's most viewed charts.
The ad itself features a couple of Google products, search and YouTube, but, surprisingly perhaps for a Chrome ad, shows the browser very briefly. It could just as easily be an ad for any browser or even one for the web itself.
This makes sense though, the essence of the ad, and of most Chrome ads for that matter, is that it enables you to fully enjoy the web. In fact, by not showing much of the UI or focusing on any feature of the actual browser, it underlines Chrome's greatest strength and the main focus of the Chrome team, the browser is just there to serve you web content, without any hitches or getting in the way.