14 DAY TRIAL // If you’re a Bing user who browses the web with Google Chrome, Microsoft has some pretty awesome news for you, as the application has just received a new update that brings enhanced features for those like you.
Starting today, Google Chrome allows you to search the web with Bing from new tab pages, as long as you have Microsoft’s service configured to be the default search engine in the browser.
“Searching just got simpler for people using Chrome with their default search engine set to Bing. Now when you open a new tab in your browser, you will get quick access to the Bing search box (and associated Page Zero features) as well as the frequently used sites you’re used to,” Microsoft announced today.
What’s more exciting is that Google Chrome also comes with Page Zero functionality, which obviously makes searching the web with Bing much faster and simpler.
Page Zero is a technology rolled out by Microsoft that provides search suggestions based on a number of terms, but also shows relevant information such as description and quick links to news, images, and other content based on the words you enter.
“In the same 400 milliseconds it takes the average person to blink, Bing can suggest the best completion for a query and showcase rich information about the topic directly in the search box, without ever going to a results page. Harnessing Satori our underlying technology that lets Bing understand more about people, places and things, Page Zero introduces a faster way to search,” Microsoft explains the behavior of Page Zero.
Microsoft says that thanks to this new Chrome update, all these great searching features are available to everyone right on the desktop, so it’s enough to open a new tab page to quickly be able to search the web.
Bing’s Page Zero is a demonstration of how powerful the Bing platform can become, Microsoft says, and offering consumers the option to use the service right in their own apps is an important step forward.
“The Page Zero experience on Bing returns results which go beyond traditional search results by employing Satori in combination with multiple layers of machine learning that analyze the relationship between not only queries and entities, but also entities and documents. Using the power of Bing’s web index in combination with the Satori graph, we are able to select the most likely intents from thousands of intents expressed in billions of documents about billions of entities,” the company added.