Tough competition for the search giant

Mar 7, 2007 10:13 GMT  ·  By

Google's presence on the Asian market is more and more interesting for all the Internet users because the company is struggling to develop new and more powerful products but it seems like all the efforts are useless. Since the first step in Asia, Google was hardly working to challenge the Chinese leader Baidu but the portal was more powerful than the regional edition of the search giant. It's obvious that Baidu is the leader of the Chinese Internet market and will remain on the first place as long as Google avoids offering them a revolutionary tool bundled with bonuses to attract the majority of Baidu users.

Today, Search Engine Land informed us that Google China is continuously growing up but, despite the search giant's efforts, Baidu rises above and its profit is much bigger than the one recorded by Google.

"Reporting from the Fourth Annual Piper China Growth Conference, analyst Safa Rashtchy says that China-based search engine Baudu continues to dominate in market share for both organic and paid listings, but apparently Google's increased investments in China are paying off. Baidu also believes the opportunity in Japan will be significant longer term and they believe they have local market advantage vs. U.S. players. Video sharing sites are also seeing strong momentum, though there is no clear leader in China as yet," Search Engine Land reported.

I really see the Chinese market as an anti-giant territory because both Google and Yahoo tried to expand their services into Asia but encountered several problems with the local Internet leaders. As you might know, Yahoo was the first company that tried to improve their Chinese offerings but it caused only several departures and numerous loses to the company.