Google Checkout is one of the latest services developed by Google that was meant to become the leader of the online shopping services.

The company continuously improved the solution to allow its users to do easy online shopping, adding more and more merchants and new and innovative features.

One of the special offers the search giant presented is the free sale processing option until the end of 2006 that was meant to attract customers to use the Google's service.

Because the success of Google's Checkout attracted a huge number of merchants that provided a large amount of feedback, the company decided to extend its offer until the end of 2007.

"We have received such a positive response from merchants about free processing with Google Checkout that we decided to extend the offer through the end of 2007. Yep, from now through December 31, 2007, we'll process all your Google Checkout sales for free.

For those of you unfamiliar with the product, Google Checkout is a new checkout option that makes online shopping faster, more convenient and more secure. If you have an online store, customers who visit your site can use Checkout to buy from you using a single username and password. And once they do, you can use Google Checkout to charge their credit cards, process their orders, and deposit funds in your bank account," Feng, Inside AdWords crew, said on the official blog.

As Google is continuously attracting new customers with exciting features, the other rivals will probably improve their offers, a competition that will bring us, the clients and users of the services, a powerful performance boost and function that will make our online shopping easier.