One new lawsuit filed against the search giant

Mar 20, 2007 09:05 GMT  ·  By

Because Google's AdSense allows users to earn money with ease by placing company ads on their websites, the product is quite popular and attractive. Today, an interesting case was reported in Korea where a local advertiser sued the search giant for banning their account and for refusing to send AdSense payments. Digital Chosun sustained the Humor University, a website that provides a lot of humor content, filed a complaint against Google, requiring W20 million in payments and W10 million for damages (US $1 = W945).

The advertiser sustained their company registered for the Google product in late 2005 and displayed their adverts for three months but the search giant banned their account and refused to pay, accusing them for click fraud. The Korean site said Google didn't offer any evidence for the accusations, banning the account without requiring any owner action.

Although this is not the first case reported against the search giant, the Korean company's accusations are quite interesting because they show a different view on the Google advertising platform.

In the past, Google's AdSense was involved in some interesting cases, the company being suspected for sending money to Al Qaeda, although it wasn't the search giant's fault. The case was at least important for the company's image because numerous publications sustained Google might be an important provider for terrorists' funds, sending money through their advertising platform. The newspapers sustained the terrorists registered for the Google AdSense service and developed a revolutionary script able to cause a click fraud without being detected. Since this case was reported, Google worked hard to improve their anti-click fraud technologies, but it seems they are continuously causing problems for the Internet company.