14 DAY TRIAL // When you send an email you expect it to arrive halfway around the world in an instant. When you click play on a YouTube video, you expect it to start playing immediately, in HD. No one ever bats an eyelid over this and we become rather annoyed when anything takes more than a couple of seconds.
But that's because we get used to wonderful technology and start taking it for granted a lot faster than you'd think.
Still, between you pressing the button on your mouse and a new email notification popping up on your friend's phone a million things happen.
Google is now highlighting some of them via a new website which it dubbed "Story of Send." The animated and very flashy (though it uses HTML5) site is obviously designed for the regular folks, but it's quite interesting nonetheless and quite funny sometimes, if nothing else.
"Story of Send, a new site that gives you a behind-the-scenes look into how all that virtual information makes its journey through the real world—from your Internet service provider to our data centers and beyond," Google explained.
"Along the way, you’ll discover everything from where we filter for spam and scan for viruses to how we’re minimizing our impact on the environment through energy efficiency and renewable power," it added.
Of course, this is just one big commercial for Google. On the one hand, it's praising the technology that makes all of this possible, it's technology for the most part, and on the other hand, it's praising all the things it's doing to minimize energy usage, keep our planet happy and all that.
But, the thing is, it's got every right to praise its technology, which is great, and what it does to keep the environment clean, which is well above any other company of its size on the planet.