With Marissa Mayer at the helm, perhaps it was inevitable, Yahoo has announced that it's teaming up with Google to display contextual advertising on its sites. What this means is that you'll start seeing Google AdSense and AdMob ads on Yahoo sites around the world though, crucially, not the search engine.
"Today, we’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services," Yahoo wrote.
With the new deal, Yahoo becomes another Google partner like many other websites out there. It may seem odd, but the deal makes sense, Yahoo has plenty of properties that generate a lot of traffic.
It's now able to make the most of all those sites with better ads. It's a non-exclusive deal, so Google ads will be included only when it makes sense.
"By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful," Yahoo explained.
"For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time," it added.
Yahoo already has an ad deal with Microsoft, but that's just for search ads and it doesn't seem to be working out too great. There are provisions that ensure a minimum revenue, but Yahoo hasn't been satisfied with the deal.
The deal with Google has been in the works for more than a year now, there were talks before Marissa Mayer joined, but they didn't go anywhere.