14 DAY TRIAL // Google will start displaying real-time data from the London Stock Exchange and the Borsa Italiana in the search results, thanks to a new deal with the company running them. All share price data will be available as it comes in, whereas updates were delayed by 15 minutes until now.
"London Stock Exchange Group ('LSEG') has signed a data licence agreement with Google to allow it to distribute real-time 'last trade price' data free of charge," the company announced.
"Users of Google will, for the first time, be able to access London Stock Exchange and Borsa Italiana real-time trading data that was previously only available with a 15-minute delay," it added.
What this means is that searches for companies listed on any of the two exchanges will reveal the latest stock price data. Of course, the deal is more interesting when it comes to Google Finance which competes from similar offerings from Yahoo, Microsoft and others.
Google Finance already offers real time data from the New York Stock Exchange, the Nasdaq as well as similar services from China and India.
Recently, it announced that it also added real-time data from the Deutsche Börse, along with the two exchanges announced now.
"Since the launch of Google Finance in 2006, we have worked hard to provide Google users with the best financial information," Google's Maxim Edelman wrote.
"The addition of real-time quotes from the London Stock Exchange and Borsa Italiana will enable our users to better monitor market changes, manage their portfolios and track economic and financial developments in Europe," he added.
Data from the other exchanges is delayed by 15 minutes. The deal is also only about the latest share price, no other data, which is offered by other professional and paid services, is available.