14 DAY TRIAL // Google is now ready to roll out its new AdSense interface to everyone, after launching it in beta a year ago. It's still not the default, but it is being offered to all users. The revamped AdSense interface has been refined in the last year, but is still pretty much identical to the one introduced in 2009.
"Inspired by the feedback we've heard directly from you, the new interface includes features designed around your top three requests," Google said when it first introduced the beta test.
"The new AdSense interface includes more detailed performance reports and enables you to view daily stats in graphical formats. It also will provide you with additional metrics such as the amount you've earned from various ad, targeting and bid types," it added.
One way to visualize how your campaigns are going is from the Graphs section in the Performance tab. All important metrics can be displayed, impressions, clicks and revenue.
You can also compare different ad types by performance. Generally, more data is available to advertisers.
"We're also continuing to make improvements to the Ad Review Center... We've streamlined the AdSense interface to simplify common tasks, such as making a change to several ad units simultaneously," Google also said.
Google says that the new interface makes it easier to control all of the various aspects of a campaign. All the controls are now in the same tab, Allow & block ads, enabling users to choose details such as ad category, ad network and so on, from the same place.
Finally, the third main element Google focused on with the new interface is efficiency. One way if has done this is with a new, streamlined layout. Google has also added help info on every page and has made it easier to find the answers you need. Now that the new interface is available to everyone, you can expect an official announcement soon.