14 DAY TRIAL // One of Google's products, Custom Search Engine (or short CSE), has recently received an important upgrade. According to a Tuesday post on Google's Custom Search Blog, web developers can create CSEs using their own AdSense accounts. The new upgrade comes to increase the quality of Google services, as more users are continuously using Google's CSE.
The CSE is one of Google's products, that has been released back in October 2006. It is part of Google's Co-op, a platform that enables the web developer to customize the web search experience for users of both Google and their own website. AdSense is another Google product that allows webmasters to earn money by posting content relevant links on their own websites. With the new upgrade anyone who uses AdSense for Search can make use of the powerful Google Custom Service Engine.
Although some of the users may believe that using the CSE may get their websites indexed by Google, the service doesn't help you in this matter. As clearly stated on the webmaster central blog post: "Note that this change will not result in more pages indexed on Google.com and your search rankings on Google.com won't change".
Moreover, Matt Cutts, Google engineer, explains that "the custom search engine team essentially is creating a side index and they are willing to use Sitemaps to improve the coverage of custom search engines. So AdSense for search gets better and the coverage of your custom site search gets better. But you won't get extra urls placed in Google's main web index."
The only thing that is going to change is the power of your own CSE. If you provide Google with a Sitemap, through the Webmaster Tools, they will improve your own search engine.
The good thing about this move is that webmasters that are using AdSense and CSE will help their own CSE be better at searching through their own website. Since a large number of Custom Search Engine users have expected this new feature, they will most probably welcome it. It's actually quite nice to see that Google is continuously improving its own products.