Google has just acquired Nik Software, the company behind the popular iOS and Android photo app Snapseed, for an undisclosed amount. The team will be put to work improving the Google+ photos experience.
This was made evident by the fact that Vic Gundotra, Google+ chief, made the announcement.
As an interesting side note, Snapseed was voted the iPad app of the year by Apple itself.
The acquisition makes sense, photos have always been a big focus and a big plus for Google+. At the same time, photos have been a huge engine for growth for Facebook and continue to be.
Facebook recently acquired Instagram, in a historic deal, so Google's move is quite obvious in retrospect.
That said, it's hardly the first time Google has acquired a company specializing in photos, Picnik has been part of the "Google" family for quite a while now.
"Today I’m excited to welcome +Nik Software to the Google family! We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone," Gundotra said